World's Favourite Mastering Tape Machine As A Plug-In

For more than three decades, the two-channel Ampex ATR-102 Tape Recorder has turned music recordings into records. The perfect complement to the workhorse Studer® A800 Multichannel Tape Recorder Plug-In, UA say that the officially sanctioned ATR-102 plug-in provides the final, cohesive analog polish and punch for any in-the-box mastering session, without the ongoing maintenance and calibration of a physical tape machine.

UA say that the ATR-102 Mastering Tape Recorder Plug-In was impeccably developed over a nine-month period in the renowned UAD engineering tradition, and, incorporating presets from noted ATR-102 users Chuck Ainlay, Richard Dodd, Buddy Miller, and Mike Poole, faithfully replicates the unique dynamics, frequency response, and saturation characteristics of the original hardware. The company tells us that, scrutinized and fully authenticated by Ampex Corporation, the sound of the ATR-102 plug-in for UAD-2 is virtually indistinguishable from its analog cousin.

Matt Ward, President of Universal Audio, told Sonic State, "With the Ampex ATR-102, we've taken the time to provide all the popular tape formulas and hands-on calibration options of the original hardware. With a mastering tape deck as iconic as the ATR-102, we wanted to make sure that its sound remained fully intact in the virtual world."

Gordon Strickland, Chairman and CEO of Ampex Corporation, had this to say, "To bring the complexity of a such an iconic tape recorder as the ATR-102 to the digital world is no small feat. Universal Audio is the only company we could trust to faithfully and accurately model our Ampex legacy products, as they too have a legacy that spans back half a century with their analog products."

ATR-102 Mastering Tape Recorder Plug-In features include:

• Ampex®-authenticated plug-in emulation of the ATR-102 Mastering Tape Recorder -- the most popular professional 2-track machine ever made
• Provides rich, cohesive tape sound, without the hassles of calibration, maintenance, tape degradation, etc.
• Adjustable (L/R) Tape Delay, Wow, Flutter, and Crosstalk
• Requires a UAD-2 DSP Accelerator Card available from authorized dealers worldwide
• Models entire ATR-102 electronic path, including transformers, amplifiers, Input, Record. and Repro paths
• Featuring multiple Tape Formulas and Calibration Levels for mix down
• Independent L/R Input Gain (Record) and Output (Reproduce) Level
• IPS Speed/Emphasis Curve chooses between 3.75 NAB, 7.5 NAB, 7.5 CCIR, 15 NAB, 15 CCIR, 30 AES
• Independent L/R record Bias, Record EQ, and Playback EQs, with Auto and Manual Cal capabilities

Pricing and Availability:
Available for purchase via UA's Online Store, the Ampex ATR-102 Tape Recorder Plug-In sells for $349.00.

The Ampex ATR-102 Tape Recorder Plug-In is available as part of the new UAD Software v6.0 release.

More information:

• www.uaudio.com/ampex-atr-102

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