TC Electronic Tempts Lexicon Reverb Users

$5,000 Lexicon 960L Crossgrade Campaign initiated      28/10/13
TC Electronic Tempts Lexicon Reverb Users


TC Electronic says that there may be 50 ways to leave your Lexicon, but now there is one that is better than all the rest as they introduce a new crossgrade scheme. Here's their press releasee with the details...

TC Electronic and Lexicon followed the same path for a number of years. Since the early days of digital effects, studios in need of high-quality reverb would go for either a TC M5000 or a Lexicon 300L, 480L or a few years later, a TC System 6000 or a Lexicon 960L.

While Lexicon discontinued 960L, TC Electronic continued to develop its System 6000 platform, turning it into far more than 'just' a reverb unit. Today, it offers no less than 42 pristine algorithms, covering reverb, dynamics processing, EQ, delay, chorus, phaser, loudness metering, digital summing, upconversion from stereo to 5.1, noise reduction, automatic loudness control, downmix from 5.1 to stereo and more. In other words, the system is a complete solution that can be tailored to meet any need within audio production and mastering.

Now TC Electronic offers all 300L, 480L and 960L owners a chance to crossgrade to a brand new System 6000 MKII at a $5,000 / €4,000 discount. System 6000 MKII comes in 4 variants that share the same hardware platform, but the included tools are selected with specific applications in mind: Music Production, Film Production, Mastering and Broadcast Production.

To take advantage of this crossgrade offer, which runs from 25 October 2013 to 31 December 2013, 300L, 480L and 960L owners simply have to send in their units to TC Electronic in Denmark or TC Group Americas in Kitchener, Canada to claim the rebate of a new System 6000 MKII. The first step is to get in touch with the local sales representative.


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1 Comments...  Post a comment    original story
Synth_Fan    Said...

So - TC Electronics can afford to offer their 6000 system for 400 Euro?

But - they are offering it only to high end Lexicon users. So TC Electronics are saying to the rest of the world; "We can afford to sell our 6000 system to a selected user base for 4000 Euro, but to the rest of you - we're keen to screw you over for several thousand Euro more - just because we think we can".

Good strategy TC Electronics - that's it - reveal you can afford to sell the system for 4000 Euro; but arbitrarily charge more to every one but Lexicon users. That should satisy everyone and work !

I wonder if the same level of logic has gone into their Reverb algorithms?

29-Oct-13 06:22 AM


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