QuickTime (MP4) | iOS MP4
The Cloudlifting technology that Cloud Microphones offers, (named after Mr Roger Cloud himelf - cool name!) enables higher gain output from a ribbon microphone, as well as dual response curves for music/voice applications.
Based on the vintage RCA 44 ribbon, it uses phantom power to supply an extra 25dB of signal which makes it compatible with a wider range of applications and input types.
We also got to chat about Ribbon mics in general - definitely worth a watch if you are new to ribbons.
Cloud 44-A is a premium product as are many ribbons but you should try and hear one if you get the chance.
New 2.4GHz Digital Filmmaker Kit looking pretty good
And how the Ladder filter sound was made in error...