NAMM 2016: Avid/Focusrite Alliance Announced

Joint commitment to provide Pro Tools users with the best possible audio interface and DAW experience      25/01/16

NAMM 2016: Avid/Focusrite Alliance Announced


Buying Choices

Avid and Focusrite have made an announcement about a future alliance. Here's their press release:

Avid® and Focusrite have a history of industry-shaping collaborations, from the world's first plug-ins to feature a fully skeuomorphic GUI (D2 and D3), to the original Focusrite-designed Mbox® interface that brought Avid Pro Tools® software to the masses, and Control|24TM, Avid's first mid-format console. Twenty-one years after that first collaboration, Avid and Focusrite are in deep discussions once more, the results of which they look forward to announcing soon.

As Dave Froker, CEO of Focusrite PLC, comments;  "We want to make the experience of using Focusrite hardware and Pro Tools software together the best possible experience for all our customers.  Avid recognises Focusrite as an ideal companion to Pro Tools and Focusrite recognise Pro Tools as the most mature professional recording platform for new Focusrite customers to adopt. 

Focusrite are the largest manufacturer of audio interfaces in the world and their interfaces are the industry standard; from the Scarlett Solo interface for musicians just starting out on their recording journey, to their ground-breaking RedNet audio-over-IP interfaces, used by audio professionals in Live, Broadcast and of course, Music Recording.

"Avid is committed to giving artists the tools they need to create the best-sounding audio possible,"
said Tim Carroll, VP of audio products, Avid. "Focusrite shares that passion and is a key strategic addition to the rapidly growing number of leading technology providers that are using the Avid Connectivity Toolkit and Avid certification programs to develop solutions with that goal in mind. Focusrite interfaces provide the ideal hardware solution for Pro Tools."

Avid and Focusrite look forward to announcing further details of their collaboration in the spring of 2016.

More information:

 

 


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