NI says that you can watch the highlights from their Sonic Hooks events from around the world, and learn all about crafting your signature sound. They say that, in this series, you can explore the tools and techniques for creating cutting-edge, sonically unique hooks.
A spokesperson told us, "The success of a track often rests on its hookline – and its trademark sound. Across the globe, our Sonic Hooks series explored the tools and techniques for creating sonically unique hooks with MASCHINE and KOMPLETE, and heard from a choice roster of guest speakers like Fatima al-Qadiri, Kimbra, Lotic, WIFE, and more. Watch the highlights here – explore the lineage of sonic hooks and learn how to craft your signature sound."