We spotted the Joué on the Modal Elctronics stand where they were using one to send MPE MIDI to their newly updates OS (which now responds to it).
The Joué is a three zone controller, with silicon pads in various shapes and formats that you can lay on to the hardware sensor. Keys, pads, faders, x/y pads, bubbles, circles, etc.
Each has an RFID chip so it "knows" how it should be setup, you can have two of the same, configured differently if you see what I mean. First Kickstarter batch is sold, but should be coming up for production real soon.