Now, here's any unusual approach to promoting music gear - Behringer going for the shock value with this quite crass ad - I saw one version where there is blood, but I'm with the girl - her boyfriend appears to be a bit of a asshole.
Perhaps this viral campaign will unfold into a sort of Pulp Fiction scenario and we can follow the protagonists and Behringer through the story.
Volca Sample active MIDI cable changes everything
A look at the Electro Harmonix collaboration modules
Two new modules from AJH with a lot of history behind them